BizSugar.com › Marketing › The Top 5 Marketing Campaigns Of All Time

By Kristin Hodgkinson

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns forward.

A successful marketing campaign sticks in a consumers mind and lasts in their memory for an eternity. Everyone associates the phrase “they’re great” with Frosties, in the same way that if I said “take a break” you would think of…? Yes, that’s right KitKat!