The Truth About Brands

Posted by bloggertone under Marketing
From http://bloggertone.com 4519 days ago

Recently I was drawn into an argument, oh let's call it a debate, about whether a brand name should be based on the truth or not.

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Comments

Written by nialldevitt
4519 days ago

Paula, you're may not like me for saying this but isn't all marketing inherently dishonest to a point. In other words, the job of marketing is about creating associations with brands that don't actually exist. So perhaps the question is how big the lie and what's too far? I've felt for a while that there is a huge marketing opportunity for what I would term 'a warts an all approach' because in my opinion the single biggest opportunity for brands right now is to really be authentic.

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