BizSugar.com › Marketing › The Worst Mistake An Entrepreneur Can Make

It’s time to determine the right niche for you. This is important because if you attempt to sell to a niche that you are not suited for, both you and the niche will hate you for it. Your niche is comprised of micro-experts on a very specialized category, they will quickly sniff out and expose an imposter, if your interests lie outside of their niche. The same is true for you. Boredom and burnout will be beating down your door before your business ever takes off if you choose the wrong niche.