BizSugar.com › Marketing › The Account Quality Score: Money Pit for the Uninformed

While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last year, many advertisers noticed minimum bids suddenly skyrocketing, and a shout arose throughout the blogosphere that has still not died down.