The Secrets of Marketing in a Web 2.0 World

The Secrets of Marketing in a Web 2.0 World - http://online.wsj.com Avatar Posted by mona19 under Marketing
From http://online.wsj.com 4945 days ago
Made Hot by: on December 19, 2008 4:46 pm
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.





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