BizSugar.com › Marketing › They're Using Tools!. Low Priced vs. Well Priced

Recently, I was talking with a colleague that described one of their vendors as “great, they’re really cheap!” In my head, I had an immediate knee-jerk reaction to that description as a way of ascribing value. It made me reflect on where I think my company’s value lies, and why “cheap” is not the only thing I look for as a business owner or the way I market my company. If I had to guess why we’re passed over for projects, probably more than 50% of the time the reason is the price. For the potential client the price is too high, not what they expected, or they had no idea what similar services could/should have cost in the first place. 99% of the time these clients that decline are services are respectful and don’t make make any negative comments about our pricing…and then there’s that 1% that believe cheaper is always better.