Think like a Publisher; Act like a Journalist

Posted by globalcopywrite under Marketing
From http://www.globalcopywriting.com 4314 days ago
Made Hot by: businessluv on February 2, 2013 9:57 am

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services we offer. If you ask me, the second rule should be to act like a journalist.

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Comments

Written by bigmoneyweb
4314 days ago

great post. Today’s journalist faces an abundance of ethical challenges, some due to fast-paced publishing pressure, others to new, growing opportunities for work. thanks for sharing.

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Written by globalcopywrite
4314 days ago

I agree, in some ways it's never been harder to be a journalist. The rise of content marketing, however, is giving journalists the opportunity to keep working (and make decent money for their efforts). I know some journalists struggle with the switch from media to brand. But, if the brand is making an honest attempt to 'think like a publisher', journalists are in a good position to have the best of both worlds.

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Written by HeatherStone
4315 days ago

Hi Sarah,

I was just thinking of this idea recently when talking with some friends in the traditional publishing business. Online publishing platforms have reduced the number of people involved in production of a blog or Website, but the principles are still the same. Publishers think of the business while journalists think of the reader. It's important to have both perspectives, even if you wear both hats yourself.

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Written by globalcopywrite
4315 days ago

You're absolutely right, Heather. Too often I see marketing material - content marketing at that - that's focused on the business and not on the consumer. Journalists know how to pull people into their sphere by telling good stories. It's a talent companies should apply to their marketing.

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