You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services we offer. If you ask me, the second rule should be to act like a journalist.
Think like a Publisher; Act like a Journalist
Posted by globalcopywrite under MarketingFrom http://www.globalcopywriting.com 4099 days ago
Made Hot by: businessluv on February 2, 2013 9:57 am
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4099 days ago
4099 days ago
4099 days ago
I was just thinking of this idea recently when talking with some friends in the traditional publishing business. Online publishing platforms have reduced the number of people involved in production of a blog or Website, but the principles are still the same. Publishers think of the business while journalists think of the reader. It's important to have both perspectives, even if you wear both hats yourself.
4099 days ago