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Naumi Haque (pictured) of Toronto, Ontario, gets inside the heads of small business owners across North America.
That’s what he and his team do for a living at CEB, where he is a Research Director in CEB’s small business program.
CEB is a best practice insight and technology company serving over 10,000 client companies. Haque’s team conducts research and advises clients about how to market to small business owners.
Sometimes what Haque’s team learns flies in the face of conventional wisdom.