Pamela Slim of the Escape from Cubicle Nation blog talks here about creating an authentic personal brand and how it can help your business. Slim has included not only a text post with bulleted tips but also a slide show with audio on the topic that she gives as part of presentations. Slim argues that creating an authentic brand can help you attract not just any customers but those who appreciate you and what you do. This approach, Slim said, helps to improve your business and your communications with the customers you serve.

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Written by JoshAK
3902 days ago

This is good a good read. I especially like the advice to serve your people. I talk to so many people who think being one the web is great for their business because now they can market to everyone in the world. The key to remember is that just because you can doesn't mean you should.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!