Pamela Slim of the Escape from Cubicle Nation blog talks here about creating an authentic personal brand and how it can help your business. Slim has included not only a text post with bulleted tips but also a slide show with audio on the topic that she gives as part of presentations. Slim argues that creating an authentic brand can help you attract not just any customers but those who appreciate you and what you do. This approach, Slim said, helps to improve your business and your communications with the customers you serve.
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