BizSugar.com › Marketing › Tips for Small Business Branding

When it comes to small business branding, Ed Roach at smallbusinessbranding.com suggests entrepreneurs take the center stage. Ed explains:
"Stepping into the spot light makes you into an icon for your brand. It provides a genuine personality that a prospective customer can relate to. It authenticates your brand offering and helps to position the company with a human side."
Consider, Ed's advice and "Come out from behind your brand!" Read more of his thoughts below.