To Make Copywriting Easy, Start With a Fact Sheet

To Make Copywriting Easy, Start With a Fact Sheet  - http://www.thesolopreneurlife.com Avatar Posted by Larry J Keltto under Marketing
From http://www.thesolopreneurlife.com 2183 days ago
Made Hot by: LimeWood on February 7, 2014 10:42 pm
Here's the number-one lesson I've learned from legendary copywriter Gary Halbert: start with a Fact Sheet. If you do the Fact Sheet well, then the writing is as easy as falling off a log.





Comments


Written by Larry J Keltto
2181 days ago

Schlitz is hard to find these days! They need to hire Claude Hopkins' ghost.



Written by lyceum
2182 days ago

Larry: "Give me the facts, ma'm!" - Dragnet. It is interesting that you have Schlitz Beer as an example of a fact sheet exercise. I thought it was labeled as a pretty blend beer! ;)



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