Too Good To Be True

Posted by RJohnson4444 under Marketing
From http://www.withoutwarningcoach.com 5574 days ago
Made Hot by: CindyKing on August 16, 2009 4:59 pm

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and investigated.

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Comments

Written by RickMick
5572 days ago

Bad press for Best Buy

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Written by McLaughlin
5572 days ago

I just heard of a hotel that put a hotel room up for one cent - and people have booked up to 2 years in advance. That hotel is going to swallow the loss - 200k Euro - since they made the mistake. Best Buy should have done the same thing.

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Written by JanetG
5572 days ago

Lots of lessons in this article! I am surprised that BestBuy didn't just eat the cost for those hours that they had the wrong price up. Sure it is big bucks. For a company that size they can write it off as a lesson learned.

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