BizSugar.com › Marketing › Top 5 Reasons Why What You Don’t Stand For Is So Critical in Brand Building

Brand building can be quite a daunting task, considering the intense competition in local, regional, national and international markets. Carving a niche with a unique brand name that’s easy to remember and makes a mark is far from easy yet it isn’t rocket science. Knowing what your brand attributes are helps but more significantly knowing what they aren’t makes brand building that much easier. Why?