These are the results of the Top Objectives for Digital Marketing 2013. Over 500 U.S. marketing professionals — two-thirds B2B, one-third B2C—answered questions about their objectives, results and budgeting for three channels of digital marketing: Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), and Social Media Marketing (SMM). The results show that generating leads and sales, as well as increasing brand awareness, are the top objectives for digital marketers. Across company size and industry, digital marketers are adopting more sophisticated systems for measurement and attribution, boosting confidence to increase or maintain budgets.
Top Objectives for Digital Marketing 2013
Posted by bigmoneyweb under MarketingFrom http://www.fusionswim.com 4042 days ago
Made Hot by: bloggerpalooza on March 27, 2013 12:38 pm
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