BizSugar.com › Marketing › Top Tips for Email Marketing In a Recession

Successful email marketing is built upon giving the customers what they want, when they want it. Or in other words ensure that the content of every message you send is relevant and of benefit to the customer and meets their expectations. If you have integrated email into your business and really know your customer it should be very easy to be relevant when you send them email communications. Profiling your customer data, analysing recipient behaviour and talking to the customer facing people within your business will enable you to deliver relevant and timely information to your recipients.