BizSugar.com › Marketing › Traditional and Digital Marketing — the \"Social\" Divide - Web Success Team

Social has been around for the better part of 10 years now. But are we any closer to integrating traditional and digital marketing for seamless results?

In my opinion there still is a gap between traditional and digital marketing with one of the main reasons being financial. Social media offers widespread coverage for a relatively small amount of money. Old school media relied on inflated budgets. I remember paying around $2,000 for a quarter page ad in a publication. Analytics and Results were based on publication circulation. Yet, we never knew exactly who was looking, much less purchasing.