Turning negative word of mouth on its head

Turning negative word of mouth on its head - http://brainsonfire.com Avatar Posted by ILuvMktg under Marketing
From http://brainsonfire.com 3998 days ago
Made Hot by: on April 27, 2009 4:31 am
How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history.

Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones.

But what did Delfina do instead of trying to ignore them? They took the quotes from some of the one-star reviews and printed them on t-shirts for their employees to wear. Like what? Like this: “This place sucks.” And “The pizza was soooo greasy. I am assuming this was in part due to the pig fat.”





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