Do you think your product is superior, but your competitors seem to get more customers and market share than you? This article quotes the management thought leader, Peter Drucker, and gives some practical advice on how to change those results. But you better be ready to face some reality!
Two Basic Business Functions: Innovation and Marketing
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CFOWISE under Marketing
From http://www.cfowise.com 4906 days ago
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Comments
4905 days ago
Just a few pearls of wisdom I found:
"Efficiency is doing things right; effectiveness is doing the right things."
"Follow effective action with quiet reflection. From the quiet reflection will come even more effective action."
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
I like this Drucker guy!
Yoni
4905 days ago
You'll find that Peter Drucker is the originator of some of the best management and leadership material available, still relevant today after he hit the scene in 1940. He's a legend, and you'll love his stuff!
4906 days ago
Great article. Almost missed you with the new picture! Great wisdom; I've never heard of this Drucker guy but now I think I'll give him a Google.