BizSugar.com › Marketing › Understanding Authenticity - Everyday I'm Grustlin'

Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – their all side-effects of authentic behaviour. You see, people respond to, engage with, and generally trust those people, businesses, and brands that align their claims with their actions. To put it simply, they walk the talk.