Understanding the B2B Customer

Posted by bloggertone under Marketing
From http://bloggertone.com 4861 days ago
Made Hot by: steeldawn on July 28, 2011 1:00 pm

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think.

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Comments

Written by Authopublisher
4842 days ago

Quick responses are very important in both B2B and B2C relations, but the businesses, in particular, need to not only hear or read about your qualifications, but see you rising up to them as well.

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Written by nialldevitt
4861 days ago

Hi Christina, I think the b2b environment has changed radically in last number of years. Risk avoidance is now the number one motivator along with need to play to the internal politics within the business. As regards making the business case, it's now has to be short-term focused and demonstrate a clear line to new customers/sales.

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