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If I had a euro for every person I've spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same,


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Written by nialldevitt
4888 days ago

Hi Christina, I think a blog is also a great tool for B2C in terms of reach and building relationships, It's allows consumers an insight into the business and the people behind that business, people need to know that they can trust and this is particularly important to consider for SMEs who will not have the same brand recognition as a larger name. Thanks for sharing, Nial
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