BizSugar.com › Marketing › Understanding the FTC’s Endorsement Guide Updates

Recently the FTC (Federal Trade Commission) updated their Endorsement Guide: What People Are Asking to provide additional specifics around brand responsibilities around endorsements. In order to avoid potentially running afoul of the FTC and risk legal action, here is a breakdown on what and how your company should be disclosing information around endorsements and promotions in your social marketing efforts.