Unique Value Proposition: What It Is, Why It's Important, How to Create a UVP, and 10 Examples

Posted by RossKimbarovsky under Marketing
From https://www.crowdspring.com 611 days ago
Made Hot by: jonasg on March 23, 2023 3:19 pm

A unique value proposition increases conversions and helps you grow your business faster. Learn how to create a strong UVP, with 10 examples.

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Comments

Written by lyceum
608 days ago

Ross: Thanks for your reply. It makes sense.

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Written by lyceum
609 days ago

Ross: Thanks for sharing this post. How unique is some of the UVPs listed as examples? Is Nike unique compared to Puma and Adidas? ;)

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Written by RossKimbarovsky
609 days ago

That's the beauty of UVP. Do people commonly associate Puma and Adidas with Nike's UVP? If they do not, it's unique, even if it doesn't sound unique. UVP can be strengthened by advertising, and in Nike's case, it most definitely helps that Nike spends a ton on brand advertising.

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