BizSugar.com › Marketing › Using Testimonials, Endorsements and Online Reviews in Your Marketing – How to Ensure You Aren’t Breaking the Law

Do you use endorsements or testimonials from customers in your marketing or advertising? Many business owners do. If you do, you'll need to be aware of truth-in-advertising and endorsement laws. Likewise, if you use ask bloggers to write about your products, you need to be clear and transparent about your affiliations.

Here’s what you need to know to ensure you comply with the law.