Using decoy marketing offers to increase perceived value

Using decoy marketing offers to increase perceived value - http://www.seobook.com Avatar Posted by morecowbell under Marketing
From http://www.seobook.com 5123 days ago
Made Hot by: McLaughlin on July 31, 2008 10:32 pm
Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer.

The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good at valuing relative deals. The example Dan uses to discuss the decoy is the pricing of The Economist.





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