BizSugar.com › Marketing › Valuable SaaS Customer Acquisition Strategies from the Experts

Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers.

For sustainable SaaS growth, you need to look at: 1) Customer acquisition rate; 2) Customer acquisition cost; and 3) Customer acquisition speed. Ideally, you should have a high acquisition rate, at a low cost and an accelerated acquisition speed.