BizSugar.com › Marketing › Virtual Events: Try It You Will Like It #infographic

Leads are the lifeblood of any company and the end goal of most marketing efforts. Marketers are constantly looking for new ways to drive the most leads within their budget. One traditional way to interact with potential clients is through event marketing. By either attending trade shows or hosting company-sponsored events, marketers have been able to raise brand awareness, network among peers and meet new lead contacts.