BizSugar.com › Marketing › Want to Reach Affluent Consumers? Here’s How

If you’re trying to reach affluent consumers, what marketing and advertising venues work best? The newest Shullman Research Center “Survey of the Affluent,” reported in MediaPost, has some insights. The study looked at 6.7 million U.S. adults with household incomes of $250,000 or more. These high-income consumers account for just 3 percent of the U.S. population. Of these, 40 percent (3.1 million) are age 35 to 54; 31 percent (2 million) are age 55 and up; and 23 percent (1.6 million) are under 35.