Want Your Custs To Say “Here’s My Money”?

Posted by JadeSM under Marketing
From http://www.retailmavens.com 3395 days ago
Made Hot by: robinandy58 on July 28, 2015 1:36 pm

I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit a need that you have or appeal to you. You are evaluating each item based on its characteristics and your need.

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Comments

Written by AngelBiz
3391 days ago

While I agree with your approach I must say that consumers still value sale and coupon as much as before. The psychology of not having to pay full price and "saving" money plays a big role in purchasing decision. J. C. Penney tried fixed price approach and it led to a disaster. They are still trying to recover from it after more than a year.

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Written by lyceum
3391 days ago

I like your saying: "hodge-podge of merchandise". I got that experience at the Dollar Store in the "middle of nowhere" in Sweden. They had mix and match products for SEK 10 (roughly $1 USD). The store was fresh, clean and had helpful service.

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