Warning: Listening to Marketing "Authorities" Can Ruin Your Business

Posted by eugenefarber under Marketing
From http://www.contentstrategyhub.com 3740 days ago
Made Hot by: mikehartman1 on January 25, 2014 3:51 pm

We often listening to authorities for cues about what to do next. But this could actually kill your business. Here is an example of how and why...

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Comments

Written by KingQuist
3738 days ago

To be fair, Matt did clarify his position on guest blogging after he said its dead... He did say blogging for branding is perfectly fine, his comments were aimed at those who try to "scale" guest blogging and distribute poor rehashed content just to get links.

Also, Google's webspam team has the power to devalue anything they see fit, they look for patterns and diminish the effects of those patterns with add on algorithms, just like penguin and panda... Before penguin there was a widespread notion that bad links can never harm a website. Many SEO's lashed out at people who advised others to be weary of bad links pointing to their websites. The reason was, if bad links hurt, negative SEO can be easily done. In any case we all saw what happened with the release of penguin.

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Written by eugenefarber
3738 days ago

Absolutely, and I clarify that he talks about this in the context of SEO. But even in the context of SEO it's not dead. Actually, if you do it RIGHT, it's not even dead (or won't be for a long time) in the spammy form either.

Of course they have the power to devalue anything they want. It's their business, their product, they can do with it as they wish. No one is arguing that point.

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Written by tiroberts
3739 days ago

This is def true. Just because someone is supposed to be an authority doesn't mean you should blindly follow them. Try out their tactics and advice for yourself, do your won research and make your own judgments.

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Written by eugenefarber
3738 days ago

I think in this case it adds a level of "authority" because Matt is basically the face of Google in this industry. But I think people don't go beyond the surface and realize that he has incentive to say one thing when the reality might be something completely different.

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