BizSugar.com › Marketing › What Advanced Marketing Personalization Is and How to Use It?

Personalization is an effective tool that has been used to market product and services over the years. Personalization makes customers feel valued and it helps them identify with a certain brand. For email campaigns, studies show that the emails that were personalized achieved higher click through rates than those that were not personalized. This goes to show that users prefer personalized experiences when interacting with brands hence a rise in the implementation of personalized marketing strategies.