BizSugar.com › Marketing › What Are Micro-Influencers and How Are They Changing Ecommerce? - Sellbrite

A micro-influencer is an individual with 1,000 to a million followers, though they’re usually at the smaller end of that spectrum. Because their accounts are smaller, they’re seen as more relatable by their audience, and they usually are open to genuine collaborations with brands. In this guide, we’ll take a closer look at what exactly micro-influencers are and how they’re changing the world of ecommerce.