BizSugar.com › Marketing › What Are Micro-Moments in Marketing?

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People are using their mobile devices more than ever before, and not just for casually browsing the web or actively shopping. Mobile users are highly likely to pull out their smartphone when faced with a dilemma or problem, such as when making purchasing decisions at the store or finding a place nearby to eat. These moments when people use their smartphones for small, everyday tasks, are being referred to as “micro-moments.”