What is Content Marketing, Why Is It So Hot?

Posted by VisibleLogic under Marketing
From http://www.visiblelogic.com 3329 days ago
Made Hot by: centrifugePR on March 12, 2015 10:19 am

What is content marketing, and why is it the "in"marketing strategy for 2015. Should you use content marketing to promote your own brand?

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Comments

Written by lyceum
3304 days ago

Emily: Thanks for your reply! I will check out your post. So, your content creating and your online hub, are generating business over time? ;)

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Written by kinanti
3323 days ago

content marketing is really urgent for online business...Thanks :)

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Written by lyceum
3326 days ago

How will you measure the Return on Investment (in time and money) / Return on Engagement (in online stats and conversations) regarding your content marketing activities?

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Written by VisibleLogic
3305 days ago

@Lyceum I've put together a post to share some details about my web traffic generated from my blog. You can see it here: http://www.visiblelogic.com/blog/2015/03/my-content-marketing-stats/

It can be hard to connect the dots all the way to sales. But anecdotally many of the clients who are not referrals have learned of my business because of my blog.

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