BizSugar.com › Marketing › What Is Gamification?

In this video, John Broadbent talks about gamification as it relates to internet marketing and to organizations.
Gamification is a Motivation Technique. Gamification helps organizations motivate people to do whatever it is that the organization wants them to do. When it comes to websites, gamification refers to tactics that move people toward a conversion goal or objective. In organizations, gamification helps people perform tasks that lead to an overall objective.