BizSugar.com › Marketing › What is \"Lifecycle Marketing Optimization\" and How Does it Affect My Marketing Strategy?

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being introduced to the product to becoming a loyal brand ambassador.