What Really Makes Your Customers Happy?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5278 days ago
Made Hot by: Inkaholic76 on November 12, 2009 6:06 pm

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect.

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Comments

Written by ShawnHessinger
5274 days ago

Susan,

There may also be one additional wrinkle here. Which customers are the most important to your company's future? This is not necessarily the same as the answer to the question which customers are most important to you now. In this respect, the family analogy may not quite work. It also may mean trying to worry about what may make those customers happier in the future...even if it means gradually making the customers that are more important to you right now less happy in the process.

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Written by m4bmarketing
5274 days ago

Hi Shawn,

Maybe happy is the wrong word. It is just about identifying key customers and potential and finding out more about them so you can develop the relationship, communicate better etc and grow your business. As in life circumstances change and that is why you should review the relationships. It doesn't mean that you are stuck with customers that you should not be. Life and business are dynamic.

Thanks for the discussion and you have given me some ideas which is great.

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Written by ShawnHessinger
5275 days ago

Susan,

I think what makes all of this stuff even more complicated is that what makes each customer happy may be different. I think in the end it may be harder and more complex to gain insight into this than many people realize. For example, there are brands I love and then brands I tolerate simply because they are all that is available. Or they may be all I can afford. And then there may be lots of people in between these extremes as well.

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Written by m4bmarketing
5274 days ago

Hi Shawn,

It actually is not that complex if you only look at your key customers not all customers and with other aspects of building customer profiles. It is the sum of all the pieces that helps you build the relationship.

This like all areas of the relationship, such as buying behavior are built up over time. I suppose the comparison is that you know and want to know more about your closest friends or family members than you would about acquaintances that you do not want to grow closer to.

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