What Rock Climbing Has Taught Me About Marketing

Posted by megantotka under Marketing
From http://www.chamberofcommerce.com 4110 days ago
Made Hot by: PMVirtual on August 25, 2013 6:40 am

I started rock climbing to get away. However, I learned that rock climbing and marketing are similar in many ways - build, execute, measure, revisit, and add. So how exactly does rock climbing compare to marketing?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
4108 days ago

Hi Alyse,

Thanks for the great post and the great analogy. And thanks to Megan for sharing it with the BizSugar community. One question about building an anchor. What steps would you say we can take to make sure our marketing strategy is strong enough to catch us if we fall? It would be great if either you or Megan or both could add some insight in the comment section of the BizSugar community so that all our members can benefit.

- 0 +

Written by logistico
4108 days ago

Hi Alyse,

The way you relate your hobby in to marketing is simply amazing. It's true that marketing is also like rock climbing before you reach the top you need to go through those stones in order to go to the nest stone. Great interpretation.

- 0 +