What to Tell a Client Who Wants to Cut its Marketing Budget During a Recession

What to Tell a Client Who Wants to Cut its Marketing Budget During a Recession - http://www.foliomag.com Avatar Posted by jnelson under Marketing
From http://www.foliomag.com 4659 days ago
Made Hot by: on August 18, 2008 3:55 pm
For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers.





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