BizSugar.com › Marketing › What\'s The Secret To Repeat Business? * ProBizTips

When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particular element included in your plan, your efforts to entice customers to buy over and over will fail. Even autoresponders – the “king” of repeat exposure – can’t produce the type of loyalty needed to ensure your customers continually send their dollars your way.