What's the Value and ROI of Brand Storytelling?

$What\'s the Value and ROI of Brand Storytelling? - https://www.markevans.ca$

Posted by mapleleafmark under Marketing
From https://www.markevans.ca 1966 days ago
Made Hot by: fundpr on December 8, 2018 10:00 am

What's the value of brand storytelling? Many entrepreneurs struggle to see the ROI but storytelling matters in a fast-moving world in which getting the attention of consumers is increasing difficult.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by mapleleafmark
1963 days ago

I'm a big believer in the power of story to engage, educate and entertain people. One of the things about storytelling is it's a creative activity as opposed to data-driven. If you're looking for guidance on how to embrace storytelling, check out my new book, Marketing Spark.

- 0 +

Written by lyceum
1963 days ago

I have been thinking of the return on engagement / investment of creating a brand story. I have been listening to StoryBrand's podcast for some time, and read the book on story branding. I have a message to spread regarding new media, business philosophy, and the good life (including tea).

- 0 +