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What's Wrong with Market Segmentation?

What's Wrong with Market Segmentation? - http://www.bnet.com Avatar Posted by alphalife under Marketing
From http://www.bnet.com 4652 days ago
Made Hot by: on July 22, 2008 7:14 pm
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?





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