BizSugar.com › Marketing › What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

For the past couple of years, influencers have played a major role in promoting brands — both locally and internationally. While some marketing campaigns solely relied on influencers, I noticed that many brands used influencers alongside traditional celebrities. At the same time, I also noticed that more and more businesses are taking a risk to invest in influencer marketing.