BizSugar.com › Marketing › When and How to Use Coupons to Promote Your Business

There’s no doubt about it we are a nation of coupon-clipping consumers and let’s face it, who doesn't like a bargain? But how do you make coupons work for your business without underselling your value and compromising your bottom line? Here are some considerations and tips for determining whether “couponing” is right for your business and how to market your discounts and special offers correctly.