When and why B2B marketing fails.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4116 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm

Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it.

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Comments

Written by SusanFantle
4114 days ago

Lyceum -- I think sometimes B2B is harder and sometimes B2C is harder. It depends on the product and the market. Regarding social media in Europe, I'm afraid I cannot help with that. Social media is not one of my specialties nor is non-US marketing. Sorry.

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Written by lyceum
4114 days ago

SusanFantle: Don't be sorry, be happy! :) Thanks for your reply. I will continue my quest for great B2B cases... ;)

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Written by SusanFantle
4114 days ago

Lyceum -- the reasons for failure are exactly the same in B2B and B2C. However, with the exception of a few areas of products and services, consumers are a bit easier to target.

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Written by lyceum
4114 days ago

SusanFantle: Thanks for your reply. Which areas do you think are a bit easier? Why is it so hard to find business cases on B2B social media marketing in Europe?

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Written by lyceum
4114 days ago

Do you think it is harder with B2B marketing than marketing directly to end consumers?

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