When Market Research Reveals An Ugly Truth: Breathe A Sigh Of Relief

Posted by bloggertone under Marketing
From http://bloggertone.com 5170 days ago
Made Hot by: Jed on July 27, 2010 3:31 pm

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead.

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Comments

Written by bloggertone
5156 days ago

Thanks for the comments folks, regards, Niall

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Written by ShawnHessinger
5162 days ago

I've never understood why anyone would be less than eager to discover additional information about a product or service. Hey, thanks for the share.

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Written by m4bmarketing
5171 days ago

This is a good article. I have found when you get research that always says what you want or expect it to show you are not asking the right questions.

I found this out years ago and the research results where not expected but as in your example highlighted opportunities that the comapny took advanatge of and grew the brands at a much higher level for a number of years.

Susan

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Written by businessavante
5171 days ago

To quote a famous three man brain trust (Howard, Howard, & Fine):

"Oils Well That Ends Well!!" (a.k.a. the 3 STOOGES - I think Curly ends up flying way up on a giant oil gusher.)

businessavante

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