When Offering Customers A Choice Is A Bad Thing | Small business news; tips; networking | BizSugar

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When Offering Customers A Choice Is A Bad Thing

Posted by KEXINO under Marketing
From http://kexino.com 3442 days ago

Too much customer choice overly complicates the buying process.

Customers become too overwhelmed with making sure that they choose correctly that, often, they end-up choosing nothing.

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