BizSugar.com › Marketing › Where's Your Fortune Cookie Moment?

One of the delights for many who dine at Chinese restaurants is the fortune contained inside the little cookie desert.

Finding little hidden gems inside a surprise package takes us back to the fun we had at birthday parties and opening presents during a holiday.

I think businesses can tap the fortune cookie tactic in their own little way to create good feelings and the subsequent word of mouth that comes with a nice little surprise touch.