WHO OWNS THE EMAIL INBOX?
This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Providers.
We were intrigued, so we asked the Litmus community what they thought.
Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders? – Litmus Software, Inc.
Posted by litmusapp under MarketingFrom https://litmus.com 2873 days ago
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